WHY NEGOTIATE ?
We interact daily with people in different settings - family, office and the wide world, outside. In most of these interactions we need to talk to people to either make them behave in a particular way, work or cooperate in a given manner or buy/sell a product or service at our desired price and terms. In all these situations, you need to make the other party cooperate and say "YES". Your want or desire alone is not enough to make the other party do what you want them to do. Your power, position and influence may not be always enough. There are many other factors at play. Under such circumstances the best tool you can deploy to achieve your goal is to engage them in a negotiation.